Since the day Telegram was launched almost 9 years ago, we’ve been giving our users more features and resources than any other messaging app. A free app as powerful as Telegram was revolutionary in 2013 and is still unprecedented in 2022. To this day, our limits on chats, media and file uploads are unrivaled.
And yet, many have been asking us to raise the current limits even further, so we looked into ways to let you go beyond what is already crazy. The problem here is that if we were to remove all limits for everyone, our server and traffic costs would have become unmanageable, so the party would be unfortunately over for everyone.
After giving it some thought, we realized that the only way to let our most demanding fans get more while keeping our existing features free is to make those raised limits a paid option. That’s why this month we will introduce Telegram Premium, a subscription plan that allows anyone to acquire additional features, speed and resources. It will also allow users to support Telegram and join the club that receives new features first.
Not to worry though: all existing features remain free, and there are plenty of new free features coming. Moreover, even users who don’t subscribe to Telegram Premium will be able to enjoy some of its benefits: for example, they will be able to view extra-large documents, media and stickers sent by Premium users, or tap to add Premium reactions already pinned to a message to react in the same way.
While our experiments with privacy-focused ads in public one-to-many channels have been more successful than we expected, I believe that Telegram should be funded primarily by its users, not advertisers. This way our users will always remain our main priority.
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自从差不多9年前 Telegram 发布以来，我们给用户提供的功能和资源比其他任何通讯软件都多。像 Telegram 这样强大的免费应用程序在2013年是革命性的，在2022年仍然是前所未有的。直到今天，我们对聊天、媒体和文件上传的限制还是无与伦比的。然而，许多人一直要求我们进一步提高目前的限制，所以我们寻找方法让你超越已经疯狂的东西。这里的问题是，如果我们取消所有人的限制，我们的服务器和流量成本将变得难以管理，所以对于每个人来说，聚会将不幸结束。经过深思熟虑之后，我们意识到，让我们最苛刻的粉丝得到更多，同时保持我们现有的功能免费的唯一方法是使这些提高的限制成为一个付费选项。这就是为什么这个月我们将推出 Telegram Premium，一个订阅计划，允许任何人获得额外的功能，速度和资源。它还将允许用户支持 Telegram，并加入俱乐部，首先接收新功能。不过不用担心: 所有现有的功能仍然是免费的，而且还有很多新的免费功能即将到来。此外，即使没有订阅 Telegram Premium 的用户也可以享受到它的一些好处: 例如，他们可以查看高级用户发送的超大文档、媒体和贴纸，或者点击添加已经固定在消息上的 Premium 反应以同样的方式作出反应。尽管我们在公共一对多频道上进行的关注隐私的广告实验比我们预期的更成功，但我认为 Telegram 的资金应该主要来自用户，而不是广告商。这样，我们的用户将永远是我们的主要优先级。
